From the mind of a sculptor
In September 1952, the jury was ready to announce its decisions. In the "Supercortemaggiore logo" category, Carlo Dradi and Fulvio Pardi were joint winners. The six-legged dog triumphed in the Super "Supercortemaggiore sign" category (under the title "3x3"). Outstanding figures in the world of Italian graphics, like Fortunato Depero, Armando Testa, Marcello Nizzoli, took part, but the winner with his six-legged dog was a designer from Milan, Giuseppe Guzzi. That's what the report on the competition says, anyway. Thanks to his lavish prize, Giuseppe Guzzi decided to move to Argentina and live there, without leaving a trace behind him. But the story doesn't end there. Because the hand behind the logo was not in fact Giuseppe Guzzi's. In 1983, the son of the sculptor Luigi Broggini, proved that his father had come up with it. The name Broggini already surfaces in a letter from back in 1952, telling Fortunato Depero that he had not won. The category "was won by the sculptor Luigi Broggini," who clearly didn't want his name attached to "commercial" designs.